With over 30 years of award-winning design, marketing, and advertising, Patricio “Pato” has earned the title “visionary.” As an expert in consumer packaged goods, he has been integral to product development for international entertainment and entrepreneurial industries. As the founder of Gelcomm Design, he has gained national and global recognition for a thoughtful approach to brand insight, analysis, strategy, and package design, and a leading-edge insight into market trend analysis, forecasting, and branding. His Fortune 100 roster of clients includes Disney, Coca-Cola, Kellogg’s, and Proctor & Gamble.